Reebok MMA

The Grind:

When Reebok inked the deal to become the worldwide outfitter for the UFC, it further pushed it’s apparel status into a championship league all it’s own. How do you convey the synergy of the Reebok brand and the power of the UFC athletes it supports? The creatives at Venables Bell & Partners always have the answer. Whether it’s a blast image for Instagram or giving the audience a portal into the action, their ads always evoke the passion of the athlete.

The Key:

When Venables Bell & Partners won the account for the iconic Reebok brand in 2014, they set out to create stunning advertising that would challenge all standard category conventions. Partnering with several photographers and two local retouching studios in San Francisco, VBP began pushing these creative boundaries to focus their campaigns. As this momentum developed, VBP decided to chose a single retouching studio to help create a more cohesive style, PDI was of course honored to be their choice.
Be More Human is more than just a slogan, it is the story of every athlete. PDI understands how important every story is and that we only have seconds to communicate their years of dedication to honor these stories. Venables Bell & Partners have created a series of campaigns that capture the intensity of these super athletes and PacDigital works tirelessly with VB&P to invite you into their world. This is an example of how high end retouching is used in social media marketing.

To view more of our work, view our portfolio.


Edelman Digital

Design Director: Cris Logan

Art Production Director: Jacqueline Fodor

Art Director: Byron Del Rosario

Photographer: Jake Stangel

Venables Bell & Partners, Reebok, Be More Human, UFC, MMA, Ronda Rousey, Creative Retouching