A leading provider of brilliantly simple IP phone systems, ShoreTel upped the ante with the
additional offering of a smartphone integration solution for their users. Rule of Three tapped
PacDigital for the launch of ShoreTel Mobility, a campaign highlighting robust, secure enterprise
communications at a better price. But how do you engage with an audience inundated with
competitive messaging in a crowded market? You let the devices do the talking. Convincing
C-level decision makers to switch enterprise-level services is a tall order, and this Mobility
campaign delivers on its promise.
Taking our cue from the agency, PDI brought a simple, iconic look to the advertising. Smart-
phones arranged themselves into shapes that helped drive the central theme. Video, animation,
and branded designs in print, web, and out of home worked together to drive messaging in key
markets and targeting segments, and the use of rich media to tell a deeper story during launch
helped convince a skeptical market. Through rigorous tracking and optimization, the campaign
delivered its message to the right people at the right time—delivering on its promise.
ShoreTel saw a lift in brand awareness, and clients saw the value of their new service. Deliverables included print, interactive HTML5 web banners, interstitial landing pages, and other web work.