work

PROJECT:

DROID BRAND MASCOT

PARTNER:

GSP

CHALLENGE:

Being the representative of one of the largest mobile operating systems in the world is a tough business, but Andy the Android takes it in stride. Our work for Goodby Silverstein and Partners, where Andy can be found climbing buildings, partying like a rock star, and flying around in a jet pack, highlights the strength and diversity of this little green guy. From print to video to banner, the message and branding are the same, which is a win for the little green guy.

SOLUTION:

PacDigital brought Andy to life in various executions across multiple media—always ensuring the approach and execution are consistent. Through the creation of movements, gestures, and actions that create a unique personality, Andy lives the brand attributes.

RESULT:

The strength of the Android OS can be seen in the adoption and breadth of products in the market, and the consistency by which Andy is an always-present character reinforces the message everywhere it is seen.

SERVICES:

– CGI
– Art Direction
– Retouching
– Animation