work

PROJECT:

PERSOL SUNGLASSES WEB FILMS

PARTNER:

CUTWATER

CHALLENGE:

Persol is a luxury eyewear brand that while popular in its native Europe, needed to raise awareness in the U.S. Through Cutwater, PacDigital was asked to create a series of animated movies for a new website launch to better align the brand with the high quality of its sunglasses. Produce web-based product films that portray the luxury of the Persol brand while highlighting the form and function of its product to American consumers. The ads needed to highlight the expert manufacturing, the high attention to detail, and the value of the brand.

SOLUTION:

Drive the movies’ style in a direction that bespoke quality, focusing on proprietary manufacturing processes and features. Using motion graphics, we took the viewer inside the assembly process of each pair of sunglasses—in short, an exploration of Persol's attention to detail. The animated films were then integrated into the web site relaunch, keeping in mind the need for seamless playback and versioning for the web.

RESULT:

Brand awareness increased significantly and the film content became a cornerstone of new site. The client asked for an additional, second phase of films focused on sunglass product testing and quality assurance; further proof of the success of our original methodology.

SERVICES:

– 3D Model
– After Effects Compositing