work

PROJECT:

SHORETEL MOBILITY

PARTNER:

RULE OF THREE

CHALLENGE:

A leading provider of brilliantly simple IP phone systems, ShoreTel upped the ante with the additional offering of a smartphone integration solution for their users. Rule of Three tapped PacDigital for the launch of ShoreTel Mobility, a campaign highlighting robust, secure enterprise communications at a better price—with the goal of increased brand awareness. But how do you engage with an audience inundated with competitive messaging in a crowded market? You let the devices do the talking. Convincing C-level decision makers to switch enterprise-level services is a tall order, and this Mobility campaign delivers on its promise.

SOLUTION:

Taking our cue from the agency, we brought a simple, iconic look to the advertising. Smartphones arranged themselves into shapes that helped drive the central theme. Video, animation, and branded designs in print, web, and out of home worked together to drive messaging in key markets and targeting segments, and the use of rich media to tell a deeper story during launch helped convince a skeptical market.

RESULT:

Through rigorous tracking and optimization, the campaign delivered its message to the right people at the right time—delivering on its promise. ShoreTel saw a lift in brand awareness, and clients saw the value of their new service.

SERVICES:

– CGI
– Art Direction
– Retouching
– Animation
– Modeling
– Media trafficking
– Project Management
– Assembly