work

PROJECT:

TREETOP APPLE JUICE SHARE YOUR STORY CAMPAIGN

PARTNER:

COLE WEBBER

CHALLENGE:

Makers of great apple juice, TreeTop created a campaign with the help of Cole Webber in Seattle that focused on the co-op roots and grower-owned aspects of their business. With the tag line "When People Come Together, Great Things Can Happen," the stop-motion-based spots tell the story of the people behind the product. Through viewers sharing their stories, TreeTop looked to create a "digital quilt," showing they understand the needs of their audience and welcome their feedback. Storytelling of this nature is a tough sell, but the honest and earnest nature of the client came shining through in the end.

SOLUTION:

Through the use of rich media expanding banners, we were able to tell the story of growers, farmers, and employees behind the development of TreeTop Juice. Using the same look and feel from video to web, the message of care, creativity, and inspiration, combined with a peer-to-peer offer, created a place on the web where the community could come together to share. Delivering on a promise of see and share, viewers were then given the opportunity to write quotes, share stories, and make scenes to post within the TreeTop website.

RESULT:

The TreeTop website now houses an array of personal, inspiring stories from its users. The campaign uses the right mix of media, message, and offer to draw the most from customers, empowering them with the ability to be heard. The campaign continues to live on through the addition of user-generated content. It's advertising done right.

SERVICES:

– Art Direction
– Animation
– Media trafficking
– Project Management